Contacts & Enrichment

How Contacts Work

When Greenfinch researches a property, the AI identifies people associated with that property — building owners, property managers, facility managers, leasing agents, and other decision-makers. These contacts appear on the property detail page.

Contact information is gathered from multiple sources: county ownership records, company websites, business directories, professional profiles, and commercial data providers. Greenfinch cross-references these sources to build the most complete and accurate contact record possible.

Contact Types

Each contact is classified as one of two types, shown as a badge on the contact card:

• Person (blue badge) — An identified individual with a name, title, and potentially direct contact information. These are the highest-value contacts for outreach because you can address them by name and reference their specific role.
• Office (gray badge) — A general contact point like a front desk number, main office email, or property management company switchboard. Useful as a fallback but not as effective for direct prospecting.

The contact type badge appears on all contacts — both in the preview state (before revealing) and in the full view. Use it to prioritize which contacts to reveal first.

Contact Roles

Greenfinch assigns a role to each contact based on their relationship to the property:

• Property Manager — Manages the property on behalf of the owner. Often the primary decision-maker for service contracts.
• Facilities Manager — Handles day-to-day building operations. Key contact for maintenance and service agreements.
• Owner — The beneficial owner of the property. May or may not be involved in vendor selection.
• Leasing — Handles tenant relationships. Relevant for services that affect tenant experience.
• Other — Associated with the property but in a non-standard role.

Contacts are sorted by relevance, with property managers and facility managers appearing first.

Revealing Contacts & Credits

Before revealing, you can see a contact's role, title, type (Person/Office), and whether they have email, phone, and LinkedIn — but the actual values are hidden. This lets you assess whether a contact is worth revealing before spending credits.

To reveal a contact:

1. Click the Reveal button on an individual contact, or
2. Use Reveal All to reveal all contacts for a property at once.

Each reveal costs one credit. Once revealed, the contact's full details (name, email, phone, LinkedIn) are permanently available to everyone in your organization.

Revealed contacts appear in your Contacts list, where you can search, filter, and organize them regardless of which property they were originally associated with.

Email Verification

Greenfinch automatically verifies email addresses after discovery. The verification status is shown as an icon next to the email:

• Valid (green check) — The email address has been verified as deliverable.
• Catch-all (yellow) — The domain accepts all emails, so we cannot confirm the specific address. Often still works but has lower certainty.
• Invalid (red X) — The email address bounced or was rejected by the mail server.
• Pending (spinner) — Verification is still in progress.

Focus your outreach on contacts with Valid email status for the highest deliverability.

Phone Number Lookup

Greenfinch surfaces phone numbers from multiple sources:

• Direct line — A phone number associated directly with the individual contact.
• Work phone — A business phone number verified through enrichment providers.
• Office line — A general building or company phone number. Shown with an "Office" indicator so you know it is not a direct line.

If initial research does not find a phone number, you can trigger a Phone Lookup which runs an additional search specifically for phone numbers. This uses a separate credit.

Job Change Detection

Commercial real estate contacts change jobs frequently — property managers move between firms, facility managers get promoted, and ownership entities restructure. Greenfinch monitors for these changes:

• "May have changed jobs" (amber badge) — Greenfinch has detected a signal that this contact may no longer be in the role associated with this property. The signal comes from employer mismatches between our data sources. The contact information may still be accurate, but the relationship to this specific property should be verified.
• "Former" — The contact has been confirmed as no longer associated with this property. The contact card is dimmed and sorted below active contacts.

Job change signals are visible even before revealing, so you can factor them into your decision about whether to spend credits on a contact.

Your Contact Rolodex

All contacts you have revealed appear in the Contacts section of the sidebar. This is your organization's contact rolodex — every person your team has invested credits in.

The contacts list supports:

• Search — Find contacts by name, email, title, or employer.
• Filters — Filter by email status, title, associated organization, or whether they have valid email/phone/LinkedIn.
• Sort — Sort by name, property count, or date added.
• Bulk actions — Select multiple contacts to add to lists, trigger phone lookups, or export.

The contact detail page shows every property a contact is associated with, their organization affiliations, communication history, and enrichment records.